Built on Principles That Outlast Trends
Deneke O’Reilly
Founder, Reliq Strategy
Experience across: Micro Center • Celebrity Cruises • TigerDirect • PCM • Global Industrial
Who I Am
Reliq Strategy is the consultancy I founded after more than 20 years building and scaling marketing and customer systems across some of the largest omnichannel and retail environments in the U.S. From customer data platforms to lifecycle marketing, I’ve led teams, launched platforms, and worked to connect execution to measurable business outcomes.
Through Reliq Strategy, I bring that operating experience to businesses that need clearer answers about customer acquisition, what is working, what is not, and what to do next.
The philosophy behind Reliq is simple: the strongest strategies are built around the things that endure. Markets shift and tools evolve, but some foundations remain stable. Customers will always want relevance, clarity, and value. Businesses will always need reliable systems that help them understand who their customers are, what drives them, and how to sustain growth. That’s why Reliq focuses on identifiable customers, measurable outcomes, and systems that continue delivering value as the business scales.
What Reliq Does
Reliq helps businesses improve customer acquisition by looking across the systems that influence how customers are identified, activated, converted, retained, and measured.
Depending on the need, that work can range from diagnosing where acquisition is breaking to helping implement improvements or providing ongoing advisory support.
The Reliq Growth Framework
Reliq looks at customer acquisition through three connected areas: Identification, Activation, and Attribution. The framework helps determine where problems actually sit before deciding what to change.
Experience Behind the Work
My career has included leadership and hands-on work across retail, ecommerce, customer data platforms, lifecycle marketing, personalization, attribution, marketing technology, and operating transformation.
That includes experience evaluating, implementing, and working with platforms such as Bloomreach, Oracle Responsys, Acquia CDP, and other customer data and marketing systems.
Led Directly by Deneke O’Reilly
I lead every Reliq engagement directly, from the initial question through the agreed next steps.
My background includes more than 20 years across retail and ecommerce, including senior leadership responsibility for customer data, lifecycle marketing, marketing technology, measurement, and marketing operations.
Customer acquisition problems rarely stay inside one channel or platform. Solving them often requires connecting business goals, customer behavior, data, technology, execution, and measurement.
When specialized support is useful, I bring in trusted specialists while remaining directly involved and accountable for the work.
What leaders say
A few notes from people I’ve worked with.
“Deneke is a hardworking, top-performing professional with strong e-commerce expertise, clear communication, and a consistently professional demeanor. He’s reliable, dedicated, and upbeat, manages high-volume workloads, and adapts quickly to last-minute changes. I highly recommend him and would welcome the chance to work with him again.”
— Annie Yeh, CEO, EMEG Inc (LinkedIn)“Deneke is an exceptional marketing leader. At TigerDirect, he built an ‘A’ team focused on maximizing customer lifetime value and using data to deliver relevant communications across channels. Over our work together, nearly all KPIs increased—driven by hard work, best practices, and a willingness to test and challenge assumptions.”
— Howie Konopko, EVP / Managing Director, Publicis CRMOne (LinkedIn)
Improve Customer Acquisition With More Clarity
If you are spending on marketing, generating leads, working across multiple channels, or trying to understand what is actually driving growth, the first step is usually getting clearer on where the problem sits.
Contact us.
hello@reliqstrategy.com
(786) 802-7672
Miami-Ft. Lauderdale, FL