Built on Principles That Outlast Trends
Deneke O’Reilly
Founder, Reliq Strategy
Experience across: Micro Center • Celebrity Cruises • TigerDirect • PCM • Global Industrial
Who We Are
Reliq Strategy is the consultancy led by Deneke O’Reilly, a 20+ year marketing technology leader who’s built and scaled revenue-generating systems across some of the largest omnichannel and retail environments in the U.S. From customer data platforms to lifecycle marketing engines, Deneke has been in the trenches, leading teams, launching platforms, and tying execution to outcomes.
Now, through Reliq Strategy, he brings that lived expertise to a select group of clients who want more than theory. They want results.
Our philosophy is simple: the strongest strategies are built around the things that endure. Markets shift, tools evolve, but some foundations remain stable. Customers will always want relevance, clarity, and value. Businesses will always need reliable systems that help them understand who their customers are, what drives them, and how to sustain growth. That’s why we focus on identifiable customers, measurable outcomes, and systems that continue delivering value as the business scales.
What We Do
We focus on advisory and strategic consulting, helping leadership teams make smarter decisions around customer data, marketing systems, and growth infrastructure. In some cases, we serve as a fractional CMO, providing senior guidance without the overhead of a full-time hire.
Our work often includes:
Advising on CDP and first-party data strategy (platform selection, legacy integration, and omnichannel architecture)
Designing customer identity and attribution strategies (linking anonymous web behavior to offline POS and resolving PII across systems)
Guiding lifecycle marketing and CRM systems that convert and scale
Integrating AI into workflows to amplify human judgment
Aligning marketing, analytics, and technology teams around durable systems
Why Clients Hire Reliq Strategy
Lived Experience: Deneke has built the systems most consultants only talk about
Skin in the Game: We price based on value, not time, aligning fees with the outcomes that matter most to you. In select cases, this may include performance-based structures or equity participation
AI-First, Not AI-Fantasy: We embed generative AI where it adds leverage, not noise
Timeless Principles, Practical Execution: We focus on strategies that remain valuable over time and execution that works right now
Ready to get started?
What leaders say
A few notes from people I’ve worked with.
“Deneke is a hardworking, top-performing professional with strong e-commerce expertise, clear communication, and a consistently professional demeanor. He’s reliable, dedicated, and upbeat, manages high-volume workloads, and adapts quickly to last-minute changes. I highly recommend him and would welcome the chance to work with him again.”
— Annie Yeh, CEO, EMEG Inc (LinkedIn)“Deneke is an exceptional marketing leader. At TigerDirect, he built an ‘A’ team focused on maximizing customer lifetime value and using data to deliver relevant communications across channels. Over our work together, nearly all KPIs increased—driven by hard work, best practices, and a willingness to test and challenge assumptions.”
— Howie Konopko, EVP / Managing Director, Publicis CRMOne (LinkedIn)Contact us.
hello@reliqstrategy.com
(786) 802-7672
Miami-Ft. Lauderdale, FL